“A Sign Law Spurs Investment in Philadelphia”

Posted: January 31, 2012 in Bidness, Hou$ing/Real E$tate, Urban Blight/Bling

So now we know why Market East is not as fabulous a shopping district as the Rittenhouse area — there are NO GIANT SIGNS.

Nothing brings in shoppers and tourists like enormous digital, light-up signs (have you heard of Times Square!?!).  There is evidence to support this in Philadelphia.  The crowds increase exponentially on east Market Street during the holidays.  WHY?!  Because of the giant holiday light board in Macy’s (formerly Lord & Taylor, formerly Strawbridge’s, formerly Wannamaker’s).  Large planar surfaces with lots of lights increase property values and lure hordes of urban dwellers.  Who wants to stay home when you can bask in the glow of a million LEDs!

The Gallery (one of the first inner city malls in America) is also slated for a makeover.  One of the first steps is a better food court, because lord knows there are no unique food locations near the gallery (Panera Bread, HELP!!!)

Nobody denies that Market East is sort of shabby, but we’re a little vague on exactly how giant billboards are going to improve things.  Maybe that 2-acre parking lot is going to be transformed into a lighted disco dance floor?  Now THAT might bring a crowd…

Light Fever?

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